Meet the team

COMPASS brings together researchers with expertise in consumer behaviour, marketing, financial capability and quantitative research methods. The team includes members from the universities of Zagreb, Split and Osijek and the Institute of Economics, Zagreb.

Andrea Lučić | Principal Investigator

University of Zagreb, Faculty of Economics & Business

Andrea’s research focuses on responsible consumer behaviour, financial capability and behavioural interventions. She leads the project’s scientific and organisational work, connecting research on digital decision-making with the development of support that preserves consumer autonomy.

Institutional profile | ORCID

Dubravka Sinčić

University of Zagreb, Faculty of Economics & Business

Dubravka contributes to the theoretical framework and investigates how decision-making contexts shape consumer behaviour. She also helps translate research findings into recommendations for practice.

Institutional profile | ORCID

Dario Miočević

University of Split, Faculty of Economics, Business and Tourism

Dario contributes expertise in research design, measurement validation and advanced statistical analysis. His work includes developing research protocols and examining differences in consumers’ responses to digital environments and decision support.

Institutional profile | ORCID

Kristina Petljak

University of Zagreb, Faculty of Economics & Business

Kristina contributes to the design of experimental environments and digital purchasing scenarios. She focuses on ensuring that these reflect real-world retail situations and that project findings are relevant to practice.

Institutional profile | ORCID

Marija Ham

Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek

Marija investigates how consumers understand and verify product claims. She contributes to the development of support that helps consumers assess the credibility of information and make independent decisions.

Institutional profile | ORCID

Marija Ježovit

The Institute of Economics, Zagreb

Marija contributes to measurement development, data collection and management, and statistical analysis. Her research experience in financial capability and consumer behaviour supports the identification of different consumer needs for decision support.

Institutional profile | ORCID